Let me tell you what the problem is. Basically, whenever we're building a site, we are the only people who decide what should be featured on the site and in what manner. Despite that we might all be professionals, we still have a very limited possibility of accurately predicting what exactly will guarantee the best results on the new site. And that's where split testing comes into play.

There's a common belief among professionals working with WordPress that having a self-hosted WordPress site is much better than "owning" a site at WordPress.com.
(First, why the quotation marks above? Well, the fact is that you will never actually own your site at WordPress.com. You're just leasing it. I know that the official material says otherwise, but the truth is, WordPress.com can shut you down completely at any moment and there's no legal action you can take to undo it.)

Links ... if I were to be poetic about them, I'd have to say that links are the main tool that allows us to browse the web and discover new and exciting sites. However, many site owners don't manage them in any particular way and don't pay much attention to what they link to, nor to who links to them.

To be honest, the topic of homepages for blogs isn't the most lively one out there. Everyone seems to focus on things like content, SEO, plugins and themes instead. But luckily, the time of change is finally here. A number of popular niche bloggers have decided to experiment and test various designs and layouts for their homepages. The most significant difference is that modern homepages are no longer classic listing pages.

In case you didn't know, Posterous is closing down on April 30, 2013 (or closed down on April 30, 2013 if you're reading this in the future). Here's the official memo: Posterous will turn off on April 30. "Turn off" is an interesting use of words. In fact, Posterous will be turned off completelyand you won't be able to do anything with your account after April 30.