As strange as this might sound, there's actually quite a lot of plugins, the sole purpose of which is to help you manage other plugins. Let's call them "inception plugins" ... just to use a cool-sounding name going forward.
The title of this post might be surprising to you. Essentially, the golden age of URL shortening is probably behind us. Nowadays no one gets very excited when URL shortening or any new shortener gets mentioned. But for some reason, the URL shortening module is still one of the main ones in Jetpack...in WordPress.com...and therefore for the whole WordPress world in general.
Summer, vacation time, the beach, etc. ... If you're on vacation right now, or planning to go on vacation soon, I'm sure "working" or developing stuff is the last thing on your mind. However, a WordPress developer, or better yet a freelance WordPress developer should still be on top of things, so to speak, at least to some extent. Just in case anything goes bad so you can still be able to take control of the situation.
Building anything from the ground up is always time-consuming. That's why people like to use templates, ready-made solutions, frameworks and other things that can cut their work time in half without sacrificing quality, or better yet, even improving quality.
Let me tell you what the problem is. Basically, whenever we're building a site, we are the only people who decide what should be featured on the site and in what manner. Despite that we might all be professionals, we still have a very limited possibility of accurately predicting what exactly will guarantee the best results on the new site. And that's where split testing comes into play.