Are you one of those bloggers who believe it is impossible to embrace all written and unwritten SEO rules? In case you are, let us at least try to change your opinion. See, we didn’t inherit SEO skills genetically, but those were perfected long after we were born, which means you’re totally and absolutely justified to know nothing about them.
Secondly, we know how challenging developing the right SEO strategy can be – not all of us have the time, research capacity, energy, or an amazing brainstorming team to make it happen. That’s why we need to learn from the best!
While it is extremely exhaustive to adjust to the extremely non-permanent Google SEO rules and guidelines, we can always keep an eye on the role models in the industry, and do what they’re doing.
By role models, we actually refer to website owners who mastered SEO leadership and are most usually consultants, passionate trendsetters, bloggers, SEO marketers, and even normal people who wanted to know more about the topic.
The skills they possess are just mad, and it is all due to the usual curiosity, passion, and patience it takes to stay in the loop and become an expert in whatever you want. It is thanks to these fellows that we have an available winning SEO-formula, and a set of accurate SEO rules to withdraw from their stories.
1. Brian Dean
Dean solved the classical dilemma: traffic is nowhere to be seen, SEO techniques are overwhelming you and you simply don’t get how they work, and Google updates are complicating the process even more. Familiar?
Dean is Backlinko.com’s founder who can offer an incredible SEO and backlink knowledge and has years of experience to confirm the outcome of his strategy.
If you follow his SEO blog, you will always come across innovative, fresh, and unique solutions he guarantees won’t fail when applied on any website.
2. Neil Patel
Neil Patel had a hard time pushing his way in the already established and gigantic SEO industry, but soon earned the position of the best SEO expert the world has to offer. Many prominent brands such as Viacom, GM, Amazon, TechCrunch, NBC, and others have relied on him to gain the popularity they have now.
Patel has both SEO and online marketing experience to share in his incredibly useful guides read by millions of people around the world.
This is the founder of SEroundtable.com, who in 2003 came up with the original idea to create a central reporting hub to unite interesting news and discussions from various portals and SEM forums. As you can guess, the idea was a total success.
Thanks to it, Barry Schwartz became the proud author of many professional SEO articles.
4. Jon Cooper
Jon Cooper is a name that rings a bell even within the least tech-savvy circles, and that’s due the fuss he and his company created during the last years. But who is Jon Cooper in fact?
Cooper is the man to turn to in case you know nothing about backlinks. His masterpiece Point Blank SEO targets specifically novice users and gives them a completely free backlink building guide with a simple email subscription. If you want to learn more, you can participate in some of his unpaid training and courses targeting both novice and professional users.
Baxter is known for his extreme passion for quality content, and developing streamlined methods of content delivery to his audience. If you share the same interest, we recommend you to check out what he has done.
Richard has a total of 10 years digital marketing and SEO experience, which rather than facts exposes behind-the-curtain tricks you can pull off to optimize your content. He collected most of them in his book ‘Ideas that work in content’, an interesting series of guides to be discovered for free on his Built Visible Blog.
6. Kristi Hines
Kristi Hines certainly knows how to write about marketing, and has so far been featured in many popular publications, such as CrazyEgg, MOZ, HubSpot, and others. When it comes to doing business online, there are many things to be learned from her.
Kristi has a personal blog called Kikolani, which is today’s most popular contribution platforms where many experts come to share copywriting, inbound marketing, and SEO knowledge.
7. Bill Slawski
There aren’t that many people in the world which can boost with complete assurance to have more than 20 years of professional SEO career. Bill Slawski is among those who can.
His SEO story started in the early 1990s, while he contributed to his friend’s business site. It was then, he got interested in exploring the industry for the next 10 years.
In 2005, he founded SEO by the Sea, where he shares even nowadays his unbiased observations and opinions about the SEO industry and its development.
8. Rand Fishkin
Fishkin is the current Moz CEO, which already speaks enough of his qualities and SEO expertise. In the world of digital marketing, he is known as the Wizard of Moz, and is a respected teacher for novice and experienced SEO learners. In the meanwhile, he co-founded Inbound.org, the same as the Art of SEO. To him, SEO is an art of its own, and he describes himself as a contemporary artist. Nowadays, he also runs a variety of great SEO blogs and researchers with incredible passion different social signals and content quality improvement strategies.
9. Loren Baker
Baker is the proud name behind SearchEngineJournal, today’s favorite and highest-ranked SEO news blog. Loren plays the role of the blog’s ‘secret’ SEO guru which performs constant research and delivers trustful information.
Baker believes that research is the essence for founding any worthy SEO project with quality content, which is why it occurred to us to recommend the latest posts to be found on his website.
Note that Baker is an extremely busy person who enjoys being busy, which is how he came to run the Foundation Digital company which specializes in developing quality marketing strategies, and advises in the meanwhile Alpha Brand and many other media companies.
10. Rae Hoffman
It is still a mystery whether Hoffman knew what she was doing when developing her business, today’s strong and multi-million dollars worth brand based on intelligence, integrity, and determination.
Thanks to her achievements, Rae Hoffman is considered to be a real SEO professional with unlimited knowledge and incredibly powerful experiences in all marketing branches.
11. AJ Kohn
AJ Kohn is another of our SEO experts who can brag with two decades of expertise, and has written a multitude of great articles that can be useful to every SEO reader, even without knowing anything about it in advance.
He runs a blog which is a smart choice for both experts and beginners, as the posts are written in a simple, easy-to-digest manner.
12. Danny Sullivan
Danny Sullivan was working on SEO becoming what it is today, long before Google took matters in its hands. It was April 1996 when Danny wrote his first search engine functionality article and didn’t stop ever since.
13. Steve Webb
Webb is the founder and editor of the ‘Web Gnomes’ blog, the safe haven for beginners wishing to obtain a piece of expert SEO advice. Advice is free, while Webb also offers his own SEO Audit products which have a lofty price, but have proven on many occasions to bring the best SEO audit to their users.
Webb doesn’t publish content that often (unless asked to), but the posts to be found on his blog so far are more than useful for every business or marketer out there.
14. Cody Lister
Cody Lister united all the extraordinary marketing practices his industry has to offer, researched the essentials, and used them to make one of the world’s best website and mailing list which serves as a popular role model.
The site is called MarketDoc, and rather than short advice posts, it features personally produced long case studies at least once every month. Each of the posts has an average of 4,500 words, while the style is considerably academic and written in detail.
Do you already follow any of the above-mentioned SEO experts? Let us know in the comments below what are your top of best SEO specialists.