We live in an age of social media, where everyone creates something, gives something, shares something, talks about something... That is a kind of content created by people who are trying to develop different relationships with other people. They create and share messages, blog posts, photos, videos, presentations. The same things apply to the business world.
In the past few years, what we often see in the online world are quizzes popping everywhere. They are becoming more and more popular and businesses decide to use them as a part of their marketing strategy. Quizzes are a part of every type of social media, we can see them on Facebook, Twitter, LinkedIn and even in our mailboxes.
For many marketers, storytelling is the key component of their content promotion approach and the most powerful way to make their products more attractive and engaging. Basically, by telling a story, you give your services and products an identity and capture what they can really do for your audience to improve their experience.
Developing a smart content marketing strategy has never been more important than it is today. It embraces all practices of creating and delivering valuable, reliable, and comprehensive content which will genuinely attract the audience it has been designed for.
Images are among the most important website elements nowadays, especially for bloggers looking to make content more attractive. The reason is that images make complex and factual content easier to digest and boost the number of shares on social networks.