How To’s & Tutorials Storytelling in Content Marketing – tools and resources


For many marketers, storytelling is the key component of their content promotion approach and the most powerful way to make their products more attractive and engaging. Basically, by telling a story, you give your services and products an identity and capture what they can really do for your audience to improve their experience.

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How To’s & Tutorials How to boost your influence on social media


Even if relatively young, the term ‘social media influence’ has transformed into one of the main marketing concepts defining internet users’ ability to affect people’s opinion in a variety of social communities. In social networking terms, influence is measured by the popularity of the product/idea being shared in the community.

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How To’s & Tutorials Best practices for creating quality content marketing strategies


Demand generation specialists certainly appreciate the importance of content marketing for their activities, being the most important link that connects customer retention and brand awareness. Executed in a smart way, content management helps the brand becomes recognizable and trustworthy in the eyes of prospective customers.

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