How To’s & Tutorials Storytelling in Content Marketing – tools and resources

storytelling-in-content-marketing

For many marketers, storytelling is the key component of their content promotion approach and the most powerful way to make their products more attractive and engaging. Basically, by telling a story, you give your services and products an identity and capture what they can really do for your audience to improve their experience.

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How To’s & Tutorials How to boost your influence on social media

social-media-concept

Even if relatively young, the term ‘social media influence’ has transformed into one of the main marketing concepts defining internet users’ ability to affect people’s opinion in a variety of social communities. In social networking terms, influence is measured by the popularity of the product/idea being shared in the community.

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How To’s & Tutorials Best practices for creating quality content marketing strategies

content-marketing-strategy

Demand generation specialists certainly appreciate the importance of content marketing for their activities, being the most important link that connects customer retention and brand awareness. Executed in a smart way, content management helps the brand becomes recognizable and trustworthy in the eyes of prospective customers.

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