Nowadays, successful content marketing campaigns can’t go without visual content, and that’s exactly because of the raised threshold of readers’ expectations, and their will to be involved and engaged. Obviously, this doesn’t mean that you have to neglect the pivotal role of text in your marketing strategy, but rather that you have to adapt to digital era requirements and accompany the text with interactive content.
As psychological studies reveal, more than the half of all people learn visually: almost 90% of all information perceived by them is visual, and such has 43% bigger chances to persuade them to perform the actions you expect. Visual content is known to innate psychological and emotional resonance, and that’s exactly why you should consider adding it to your posts.
The audience’s visceral psyche is easily tackled by visual elements and encourages it to explore your brand and the posts you’re sharing. The better the quality, the more it will resonate with people, and that’s the best possible promotion for every blog or website. Before you’ve known it, you’ll have a skyrocket reputation and thousands of readers acquainted with your activities.
If you’re a blogger who likes to interact with his audience, visual content is even more important: as good as your posts may be, they won’t ensure audience flocking to them, so try to grab their attention visually, and increase your SEO.
Instead of a large text body that discourages readers before they’ve actually discovered what it is about, try to create several paragraphs and to add compelling images between them. This way, readers will feel inclined to finish reading, especially when the images are really contextually relevant and adjusted to highest quality standards.
Nowadays, the challenge of retaining readers is even more serious, because digital content is oversaturated, and more and more people are using mobile devices that generate tenths of potential distractions. For such users, big blocks of content can really look off-putting, and that’s where images become handiest.
If possible, use your own original pictures; in particular if you want to personalize content and let readers know who you are. Such approach may be time-consuming, but it is worth it knowing how expensive attracting images can be. Thus, use images in the right way!
2. Video content
Videos are the strongest interaction assets the blogger has on disposal because they show in a nutshell what the brand is about, and how it can solve users’ common problems. The better that video is, the more personal the campaign will become, and end users will certainly perceive it as an extra effort you invested in keeping them on board. If you prefer statistics, note that landing pages with videos record 86% more conversions than the ones which don’t have it.
Plus, recording and designing a video is an unlimited world of inspiration that can enhance the productivity of your business in so many ways! You can choose from animated demonstrations, customer testimonials, how-to explainers, and many more video types congruent with the ethos and style of your business.
An important reminder is not to neglect the quality of your video – consider the highest caliber possible because that video will most likely become your brand’s main representative in the digital realm.
3. Short videos from Vine and Instagram
It all depends on the type of content you’re planning to share on your website, but we advise you to consider short Vine and Instagram videos as well. Those videos won’t challenge you in the technical sense of the word, as they last no more than 6 or 15 seconds, but the problem you will most probably face will be forcing creativity between those limits.
To start with, think of alternative ways to tell your story, or at least simplify what you’ve already said in your larger videos. Whatever your choice is, keep the video simple, contextual, and well-described.
Infographics are compulsory for a website dealing with statistics or managing complex data that needs to be collated in an intelligent and easy-to-understand visual display.
Most marketers perceive infographics to be the cumbersome and boring part of their jobs, but the truth is that there are a variety of diligent promotional endeavors such as landing page optimization, social media networking, and key influencers that can make statistics involving.
Infographics don’t only add interest to your visual marketing campaign, but they make the website’s entire layout more impactful and memorable.
You need to hire a great designer that knows how to combine fonts, colors, shapes, and data sections, and manage the graphic in a way that information will always be correct (peer reviews, for instance) and relevant for your audience. You’re still in time to add awesome visualizations to otherwise mundane data because not that many websites know how to tell narratives with numbers.
Meanwhile, try to learn from prominent bloggers that use infographics to promote themselves, and make sure yours circulate on social networks as well. The more users share your content, the more reputable your brand will become, so make use of this smart publicity method.
Memes were named by Richard Dawkins four decades ago when he described a meme as the capacity of one idea to be perceived differently by different people or can be ascribed a variety of meanings if you prefer so.
Nowadays, this term is used for images with humorous captions, which help marketers gain online traction, and popularize their entertaining content among different users. Another reason why they’re so popular is their simplicity.
It won’t be a problem to find a designer that will create a good meme for your website. Designers love the positive emotions memes create, and use them to make brands more competitive and unique in their niche. According to them, memes are the first compulsory step towards engaging your audience, and they’re a win-win solution for young audience-orientated brands.
SlideShare makes it easy to expand your brand’s outreach with handy presentations, as it allows you to share valuable information and communicate with users regardless of the device they’ve used to access your website.
Depending on their content, presentations can substitute infographics, and look even more modern, professional, and well structured. The rich and attractive themes of SlideShare will simply draw them into reading, even in cases where there is a lot of textual information they would otherwise neglect.
Certain online marketers perceive presentations to be outdated, but that’s nowhere close to the truth. Professionals share that the slide share wave has just begun spreading and looks nothing like slides cramped with text or thrown images that can rarely be related to the content. Nowadays, they’re designed beautifully, well explained, and packed with handy effects to make delivery more interesting.
7. Webinars, video courses, and screen shots
When dealing with educational content, or looking to share important instructions for your users, enrich your guides with screen shares and snapshots, or create an entire series of video tutorials for users to go back to or to share it.
Webinars have gained momentum just recently and added a whole new dimension to live courses. When a webinar is good, that means that participants have unlimited access to materials, impeccable delivery, and feel comfortable to interact and give their feedback.
Obviously, you have to read much about it and prepare in order to do it, but keep in mind the long-lasting value it delivers to your users, and how connected with them it makes you feel.
Screenshots are also handy when it comes to sharing inner workings, which is why we encourage online retailers to make use of them. Thanks to this, all users will see the functions and services you’re offering them, share and combine your content, and testify on the credibility and good reputation of your brand.
As a matter of fact, screenshots can help you back up your sales claims with visual proves, as for instance promoting an app’s function which is difficult to verify by your audience. Instead of explaining what the feature is about, make few captions and attach it to the app’s description, and even highlight parts you think users mustn’t miss.
8. Headers and custom illustration
The difficulty of visualizing content will depend solely on the idea you’re trying to convey – if it is an abstract one, you’ll have to explain it in words and make the same concept work when transmitted using some of the elements we mentioned before.
A great idea is to use custom headers and custom illustrations, as they will make your design look welcoming and professional, even before users have learned anything about it. In most cases, they will be hooked before they’ve even started reading.
Take a popular magazine as an example – almost in all cases, there is a ‘quote of the day’, and that quote is larger, written in a specific way, or delivered in a specific color. As much as the reader tries to focus on something else, his attention is instantly driven towards that quite.
Quotes have two important purposes from a reader’s perspective: they encourage him to read with catchy and interesting content, and they keep him reading long after that first impression is gone.
Marketers prescribe this to the emotional power visual content creates, and the way it makes readers familiarize with brands before they’ve read whatever about them. Long story short, visualizations make content delivery easy and reveal just as much information as necessary to intrigue the user’s imagination.
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