Content is the key to a successful marketing strategy. You can’t build a marketing strategy without it. The content you create will play a major role when promoting your business, from generating traffic to growing an email list and increasing sales. Content marketing not only generates 3X as many leads, it also costs 62% less than traditional marketing, that’s why you should boost your email subscription at any price. However, not everyone is able to achieve such results. Because most businesses skip the most important part of creating content: Optimization.
Is your content optimized to achieve the best results? Are you following the right strategies to use your content to convert more of your visitors into subscribers? Keep reading to find out.
What Is Email Subscription Rate?
Email subscription rate is a metric which marketers use to determine how well the content performs when it comes to generating leads.
For example, if your blog receives 1,000 visitors per month and you’ve also received 100 email subscribers in the same month, then your subscription rate would be 10%.
While there’s no specific rate to measure the success of a subscription rate, if your blog generates around 10% subscribers, it can be considered a successful conversion rate. If it’s as low as 2-3%, then you have a problem.
You can learn more about your email subscription rates via the stats or analytics section in your email marketing service. From there, you will be able to see how many subscribers your blog generate each month.
There can be many reasons for a low subscription rate. Maybe you’re not using the right email opt-in forms or lead magnets. But, most of the time, it’s your content that fails to convert visitors into subscribers.
By optimizing your content, you can increase the chances of successfully converting an ordinary website visitor into a subscriber. Here’s how you can do it.
So, how to Boost Your Email Subscription?
#1 Create A Proper Content Strategy
Before you even begin creating content for your blog, you should have a proper conversion funnel in place for transforming your visitors into subscribers.
According to inbound methodology, the conversion process begins with the Attraction stage. Your blog content is the main platform that defines the success of the Attraction stage. You will be attracting new visitors, building their interest, awaking their desire, and influencing them through your blog posts.
This is why it’s extremely important to have a solid content strategy in place to make sure you’re creating the right content to attract your ideal customers.
Of course, attracting visitors is only the first stage of the conversion process. You also need to have landing pages, opt-in forms, and lead magnets in place to convert those visitors into subscribers. Then transform them into leads through workflows.
#2 Use The Color Psychology
Psychology plays a major role in persuading people to take action. And color also has a strong effect on persuasion as well. It’s hard-coded into human brains.
Traffic lights use the color Red to signal us to stop and take notice. Why do you think the retail stores use that same color on their “Discount” or “For Sale” signs? It signals us to stop and take notice of that sign.
Even though the term color psychology is fairly new to us, most big brands have been using it to influence customers for decades. You can also use it to your advantage.
According to an experiment by HubSpot, changing the color of a button from green to red can help you get 21% more clicks.
The color of your blog theme, the colors you use in your blog graphics, the colors of your CTAs, and the colors you use in your opt-in forms, can help boost your subscription rate.
#3 Optimize Your Call To Action (CTA)
The CTA in your blog posts is what give directions for the readers to take action. And your CTAs has to be just perfect to make them more effective. This includes the placement of the CTA, the copy of the CTA, and the use of color.
Install a heatmap on your website to figure out the places where your readers are most active and where they most engage with your blog. Use the results to optimize your CTA placement.
Carefully choose the best wording for your CTA copy. Insert power words, like Bonus, Exclusive, Now, and Hurry, into your call to actions to grab the user attention and persuade them to take action.
#4 A/B Test Headlines
When it comes to blogging, A/B split testing is not used enough. This is not just a process used only in testing ads and copy, you can also use it to improve your blog content.
You can use A/B tests to improve everything on your blog from ad placements to the theme of your opt-in forms. But, start with testing your blog post headlines.
The headline of a blog post is the first thing your visitors will see when they land on your website. The headline will help them decide whether to read the rest of the article or move on to the next.
Everyone loves a good story. Integrating a great story into your blog posts is another way to connect with your readers and gain their trust to make them feel safe to join your email list.
But, we’re not talking about turning your blog posts into Disney fairy tales. The stories have to be real to make a true impact.
Share your real-life stories, the mistakes you’ve made, the risks you take as a company to serve customers, how you come across ideas, and stories related to your employees. Don’t be afraid to be vulnerable. This shows the human side of your company through your content.
Also, remember to optimize your blog posts for SEO to make your articles rank well in Google search results. It’s the key to generating more organic traffic.
Keep track of conversion rates as well. See which blog posts get the most comments, shares, and downloads. And include similar topics into your content strategy to boost your email subscription rate even further.
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