Blog headlines have the most important role in attracting attention and getting more social shares for any type of content, knowing that visitors may not read the entire post, but they will certainly check what your catchy headlines have to offer.
People use headlines to determine whether some content is worth of reading, which is why bloggers should really try to come up with the best headlines for every post. There is another even more important role every headline maker and the creator should consider: most of the social shares are based solely on headlines and titles!
Indeed, there is something magnetic about good headlines. They are essential for the visitor to open your posts, where you can further retain him with great facts and smartly selected images and pages. Search engines like good headlines as well, because these make websites visible and authoritative, and help blogs become very popular.
The formula for ultimate headlines
The first and often most successful headline generation formula is to break it down into components, and make a careful selection for each of them:
– Number – simply the number;
– Adjective – a descriptive word supporting the noun, as for instance great, unexpected, adorable;
– The Keyword – the main word or a short phrase that reveals what the content is about (ideally, an SEO optimized one);
– The Rationale – the value that article is about to deliver to readers: ways, facts, secrets, reasons;
– The Promise – how will the reader benefit from the post?
The amazing power of list headlines
Listing posts and headlines is one of the handiest strategies for making content easy to read, and depicting the most effective headline solutions. What it means is that the writer has a list of items that need to be added to the headline, including a specific promise, and words that arouse expectations. The promise is what makes the difference between good and great headlines.
But why lists? The answer is quite simple: lists help readers find their way through long posts, skim quickly to read the most important parts or switch immediately to another post that looks more attractive.
What is more, readers adore headline lists as long as they are, because they perceive this method of organizing content to be a more professional and valuable one.
‘How To’ – the headline that is interesting and descriptive at the same time
How-To headlines are among bloggers’ favorite choices for effective titles, providing readers with unique benefits that ‘sell’ an action or a strategy.
Most of all, they tend to be unique and provide something people desire and wish to share with others. In order to come up with the best one, put yourself in your readers’ shoes, and try to guess what would be most useful to them.
The password for a better headline is ‘mistake’.
Let’s face it – wherever the word ‘mistake’ appears, people are magically drawn to read what it is about, regardless of whether you’re discussing relationships, business tips, or unsuccessful household practices.
Nevertheless, this doesn’t mean that you should use ‘mistake’ where it doesn’t belong and end up posting a foolish article people will regret reading.
So which are the ‘good’ mistakes you should discuss instead? The only way to answer this question is to research your audience and to determine what potential readers would be interested to see.
How does the perfect headline look?
Believe it or not, it looks like a question. This way, you’re instantly inspiring readers to look for answers, or share the question in a community where it may obtain quality answers.
This is the coolest headline EVER!
More or less, that’s how your headline should look. It should invoke an immediate emotional reaction, be it positive or negative, and invite readers to take action. By action, we mean liking your post, commenting on it, or sharing it to encourage other people to read it. All of this emotional manipulation is carefully packed in a single title.
How to write a high-quality headline?
Make it attractive. You will achieve neither visibility nor popularity with titles that are not attractive, but let users down risking to discourage everyone that sees them.
Make it useful. The reason why people invest time in your content is that they want to read something new, so make sure your information is factual and updated.
Stay faithful to the point. Writers know how difficult it is to control creativity streams and end up discussing the same point they started with, but that’s, unfortunately, an endless and destructive practice in editorial writing. In order not to miss the point, we suggest you write a headline only after the text body has been drafted, or even better, after completing ¾ of it.
Wake up curiosity. It is a fact that headlines must reveal what an article is about but try not to disclose all essential information they provide. The reader must be thirsty to know more and pick up the essence of your content only after he’s read it.
Provide instructions. We already mentioned how much readers love instructions and advice, so try writing as many How To titles as possible. Ideally, accompany them with step-by-step articles, facts, and successful appliance stories.
Involve the reader. Titles that ask questions are natural attention seekers, but you shouldn’t exaggerate with them. Instead, use them when the context requires you to do so, or when you’re running really short of inspiration.
Make a final check before publishing your post. A detailed proofreading of the article will take less time and effort than correcting it once it is online, in particular in cases such as headings and subheadings. An error in the title is the most secure shortcut to avoided posts.
Another thing you must consider as a social media writer is the multiple formats applicable to your posts. On Twitter, for example, you can only post 140 characters long texts (spaces included), but it is only up to you to decide whether you will look at this as a problematic restriction or a module for creative transformation of content.
Title analyzers and headlines generators
Inbound Now blog title generator
If you’re looking for a powerful, yet free title generator you should consider this top web app. All processes in Inbound Now are simple: you just need to click on the ‘Click to Generate Title Idea’ button, and the system will display a number of cool and unique titles for you to use. If you want the headline to be SEO-friendly, you can use always insert the keywords you need.
Impact blog title generator
BlogAbout’s Impact Blog Title Generator aims to solve all headline writers’ problems once and for good. All it takes is to push a single button, and this tool will give you hundreds of magnificent suggestions for your upcoming posts.
SEOPressor blog title generator
SEOPressor is a famous WordPress plugin for content optimization, but also a handy asset for title generation. One feature is really specific about it: it offers a description indicator of keywords you should use.
TweakYourBiz title generator
The TweakYourBiz Title Generator is certainly a frontrunner in every title generators classification, and that’s once again due to simplicity. Open the program, insert your keywords, and click on ‘Submit’ to obtain hundreds of fantastic headlines. This system generated list posts, question headlines, how-to titles, and motivational calls-to-action, which is why it can be used by literally any blog out there.
Portent’s Content Idea Generator
Speaking of catchy and user-friendly headline generators, you mustn’t neglect Portent’s Content Idea Generator. This is another system that will ask you to enter your keyword (or subject) and click a button to reveal a number of attractive options. The only downside of all these systems is that the vast title basis they create require lots of searching to arrive at the perfect option.