This is the question that has been lingering on the minds of a lot of people. How does hosting affects website SEO quality? People asked on several relevant hosting/SEO forums and websites. The answer to the question is popped up, what follows is a deep and lengthy discussion. It involves everyone who has one or two ideas about this subject.
The impact hosting has on your site’s SEO and what you have to do to choose the best hosting for SEO.
A short answer to this is possibly no, as we wouldn’t have been writing this article in the first place if the answer was no. Your struggle for web eminence starts with finding an SEO hosting company and picking a plan. And that doesn’t start with analytics and keywords. So that it keeps website SEO quality.
Although a good host is not going to increase your rankings or ensure you have a spot at the top, a bad host can actively spoil your chances at building credit with Google, Bing, and other search engines.
There is 3 web hosting factors and two of them which are uptime/downtime and speed affects website SEO quality can fluctuate considerably from month to month, and a regular review of them is required.
You should get in touch with your hosting company immediately you notice a problem. You shouldn’t just assume they know about the problem. It can be the case that they are not even if they have a the problem.
Thus, it is would be wise to avoid locking yourself into a long-term web hosting contract.
Now, we will take a detailed look at the 3 web hosting factors that can affect the ranking of your website. Also, will see which of the issue can actually help you find the best SEO hosting.
The meaning of Downtime is the total amount of time that your website is inaccessible because of some glitches with its host server. Search engine spiders will perhaps try to visit your site numerous times daily, and if they visit your site during periods of downtime then they record that it is not accessible and move on to the next site.
If this becomes a frequent occurrence, your site will be flagged as undependable and your ranking may drop significantly. Search engines would not want to display sites that are unreliable in their results because it reflects poorly on them if searchers click on a result they provide and then find the site inaccessible.
Even 99% uptime means that your site will be inaccessible for about 7 hours in total over the course of a month. If possible, you would like your website to be accessible 100 percent of the time. Even though you can’t avoid some amount of downtime, even on good web hosting plans. Nevertheless, it’s logical to expect a web host to give and to promise – 99.9% uptime, so you shouldn’t agree to anything less. Thus, protecting your website SEO quality.
Search engines are usually very distracted about the factors that are part of their algorithms. But, in 2010 Google openly said that the speed at which a page load is one of those said factors. It is just one of over 200 factors, and so it certainly has a very insignificant effect, as low as 0.5% on your rankings. You should still pay attention to it nevertheless. You can check the speed at which your website pages load here:
Although a loading speed that is less than average isn’t automatically the fault of your web host.
The slowdown might relate about the configuration and coding of your site. But think that after you have ensured that the technical set-up of your site is well optimized, your web pages are still loading slowly. This is the case to ask your web hosting company to move your site to another server.
It is a usual occurrence for a website to be sharing server resources with hundreds of other sites, and the higher the number of the sites on a server, the higher a number of resources used up by the sites, and consequently, the slower your website will load. You can improve significantly your loading speed by moving your site to a less busy server, or even a private/dedicated server.
Additionally to a number of other factors (content, backlinks, etc.), in order for the most germane search results to be displayed, search engines also consider the location of a website when deciding where to place it in their rankings.
For instance, a person searching lives in the UK. Then search engines will usually display UK based sites higher up in their results. To find out the location of your website, they make use of several indicators, such as the IP address of your site.
That IP address of your site depends on the location of the server linked to its own hosting. So, think that your host company’s physical location is in the UK. It means your site will be highly ranked when people in the UK search for chosen keywords. The other side to that is that your site will rank lower in the search results when people search for those same keywords in other countries.
Nevertheless, your website SEO quality can still be ranked well in one country even when you host its servers in another country. It only makes it a tad more difficult to do, and it is pointless creating extra work for yourself if it can be avoided.
Hosting services using SSDs
Several people say that web hosting companies who use SSD’s have faster service. For those not familiar with the dissimilarity, HDD is based on the conventional spinning drive storage method. Meanwhile, SSD operates on a magnetic coating method.
Fundamentally, they are both drives for storing data.
Some don’t use SSDs because:
1. SDDs are a lot more costly.
2. The advancements they offer aren’t really obvious.
3. If the manufacturer brand is not good, they can fail much quicker.
4. You can lose all your data if the drive fails and they are irrecoverable.
5. If you have one large drive with a Linux and Windows partition and one of them becomes corrupted, it can also corrupt the other one, and this is so unlike HDDs.
It is a known fact that SSD’s provide a lot more “horsepower” than HDD’s. But, if we put it in layman’s words: “Why should I sell my car that goes 200 mph, and get a new one that’s three times faster, when the standard speed limit wherever I go is not higher than 60 mph?” Go for website SEO quality.
Selecting a hosting environment is a very vital decision. It might also be based on the cheapest solution. Keeping website SEO quality based on the hosting provided become important right after.
As already explained, it has an effect on everything that your business is trying to achieve online. Also, it could have a bad effect on both your site and also your marketing efforts.
Good news are that there are a lot of options for you if you are in the market for a hosting company. In case you have already signed for a bad deal it is high time you moved on for a better company. Here you can read an awesome guide to the ‘Best Hosting Plan’ and choose the best providers that can bring real value to your money.
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