Google is investing more and more efforts into making publishers install AMP on their websites. AMP is, in fact, Google’s newest open-source project developed to prepare content for mobile usage, or at least to improve its quality. In fact, AMP plugins are used to build a bridge between mobile-ready sites and accelerated the loading of mobile pages, so that content would be easily accessible even to people with a poor connection or older version gadgets.

AMP Google is an abbreviation for Accelerated Mobile Pages and represents a powerful initiative currently backed by technology providers and social networks like Twitter. The main idea of the initiative is to improve the experience of mobile users and make each site 100% optimized for mobile devices. The rationale behind it is that fast loading times have already proved to be the core factor for customer satisfaction and higher traffic rates.

In general terms, users’ most annoying experience is waiting too long for a mobile page to load. The richer a website’s content is, the more time it will take to load regardless of what owners are doing to speed up the process. AMP HTML, on the other hand, allows owners to host content on a dedicated user cache (using bare minimal JavaScript), as a result of which the cached version of their pages will appear instantly upon clicking on the link.

The experience is reminiscent of Facebook Instant Pages, with the difference that these articles are Facebook-exclusive, and work only on their mobile app. With Google AMP, improvements can be made for any application, platform, browser, or web-viewer, and it currently works for Google, Reddit, Twitter, LinkedIn, and many similar platforms.

AMP plugins

AMP is an Automattic plugin for simplified creation of WordPress AMP pages. Once you’ve activated it, each post published on your website will receive an AMP-compatible version (it is easy to check it by putting an /amp/ in the end of the usual URL), but the downside is that you won’t be able to edit or customize any of them (no settings section is available).

Facebook Instant Articles and Google AMP Pages PageFrog plugins
PageFrog is a one-stop-shop AMP plugins provider where content creators and publishers can find all they need to manage their sites successfully. PageFrog’s plugins are free and easy to use and manage FBIA and AMP content all from the same interface. Once activated, the plugin gives you a ‘Mobile Formats’ option located in the left menu, where you can adjust all settings for both page formats.

It won’t be difficult to set Google AMP up: a popup screen with instructions will guide you through the process until you’ve installed your plugin and you’re ready to use it. What is more, PageFrog will give you the opportunity to choose the desired style for your mobile previews, and to connect the necessary third-party analytics such as Chartbeat, Google Analytics, or Parsely. You can also establish a straightforward AMP AdSense connection, or relate the plugin to Facebook Ads in order to monetize your content.

Glue for Yoast SEO & AMP
As it can be concluded by the name, Yoast APM Glue used to connect Google AMP and Yoast SEO, or, technically speaking, to ensure AMP has access to the right Yoast metadata. Once the plugin is set up and running, Yoast SEO can still be configured the same way, with the difference that this time your AMP pages will instantly be discovered by search engines.

Custom AMP
Custom AMP is a free plugin that requires a similar installation and activation procedure. Its unique functionalities include the possibility to:

  • Edit the site’s logo and choose separate icons that would appear upon mobile loading
  • Attach featured images for each post
  • Choose custom width for your content
  • Include a comment section on each AMP page
  • Use footer links or navigation menus
  • Connect it to Google Analytics
  • Include an HTML code in the footer section

Using PageFrog’s plugin, your content will be immediately posted and managed on Google AMP and Facebook Instant Articles, and support a variety of analytic and add platforms needed to understand your data.

PageFrog, nevertheless, doesn’t adhere to strict AMP and FBIA recommendations to create completely new, custom layouts, but makes use of the content you already have, and restructures it to ensure it meets their requirements. During the process, PageFrog lets you see real-time content previews on both AMP and FBIA so that you will have the whole picture of what it takes to make it beautiful and professional.

The true value of PageFrog is the possibility to connect your AdSense and Facebook Audience Network accounts and display ads with the desired frequency and in a controlled and profitable manner.

AMP on E-Commerce websites

Google AMP is also a great addition for every E-Commerce site, as it accelerates loading times, ensures high CTRs and complete mobile optimization of their content. On top of that, AMP is one of the simplest and most affordable tools that can improve end users’ experience, which from a retailer’s perspective means selling more and being recommended.

The numerous AMP benefits for E-Commerce websites dismiss the myth of this plugin being designed exclusively for blogs and news websites. According to Google, e-stores are AMP’s main beneficiaries, as it is exactly there where fast loading leads to conversions and deals.

WooCommerce AMP
AMP can be connected to any webshop page, including archived product pages and detailed description templates which are each e-store’s most valued tools. This is why every web shop owner needs AMP to speed up their loading time and simplify checkout, and eliminate in this way all chances that the customer will be frustrated and leave.

AMP Adsense

AMP gives access to several ad formats from the very moment you install it, varying from IAB standard out stream videos and custom ad units to in-feed and native ads. What this means is that an AMP owner can provide all types of custom ads to advertisers, including dynamic ones that span the whole mobile device width.

Basically, you can serve as many ads as you wish per page, and do so in locations you believe match the needs of your content (the first viewport as well). However, don’t forget that AMP ads appear only after your primary content, so make sure you place the important A4A ads below the first viewpoint for users to have the best experience with them.

AMP checker
Last October, Google added a new and powerful member in the search console designed to test AMP markup’s validity. In the same manner, AMP Checker examines the validity of all data displayed on the page, usable both on traditional browsers and smartphones. AMP Checker helps Google detect AMP errors alongside the problematic codes that are causing them. In the very moment Google confirms a site is AMP optimized, it provides a live preview link of all its pages entitled to appear among Google’s search results.

Ending thoughts

SEO professionals are unanimous that AMP contributes for websites to rank better on Google, as it improves the experience of mobile users with older devices or poor Internet connections. As easy and simple as it is to install AMP, they still warn bloggers, retailers, and news website owners that using it has its upsides and downsides.

For instance, AMP employs a restricted set of CSS, HTML, and JavaScript. What this is supposed to tell you is that you may not be able to use all features and modules you wish to implement on your mobile and AMP-optimized site. Put into perspective, AMP may limit the possibility to preserve your FB like boxes, opt-in forms for email subscribers, and similar dynamic scripts.

We already saw AMP connects easily to Google Analytics, and agreed that’s one of its main advantages. The downside, however, is the inability to connect AMP to other popular analytic platforms. Same counts for advertising platforms, where there isn’t much to do outside Facebook and AdSense.
Regardless of these limitations, AMP is still Google’s most praised asset for optimizing websites for mobile search.

Therefore, we invite web site owners whose traffic is mainly mobile-based to consider AMP support for their SEO.
As we could learn from the newest AMP news, the user community is expanding on other continents as well – AMP pages will soon be distributed to billions of users by Asia’s leading search engine, while Sogou, Baidu, and Yahoo Japan are also supporting AMP from Goole to LinkedIn and Bing to Pinterest.

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