Is building a personal brand on top of your priorities? As competitive as it is, the internet doesn’t really help your website be popular and recognized unless you’re unique enough for users to remember you.
One tool, however, can be of utmost help for building a personal brand: WordPress! The thing that WordPress does for your website is to display the best and most reliable information, to convince users to trust you and to follow you, and to make your website feel more personal.
The definition of personal branding
Your personal brand is that side of your work that you want to present in public, a package of values and benefits for your users that explain how you communicate and how you can contribute to them.
It will turn into your marketing platform, and a guidepost for important decisions and business strategies. Having a personal brand will also help you stay on track of every opportunity you’d otherwise get passed by.
For instance, if you were a writer working on WordPress tutorials and you have a popular website whose name is well known on the internet. You should take advantage of that situation, and guest post using the name of the website rather than your own.
Why not giving readers the chance to recognize your work even on other websites, and to speak about you as a brand rather than a talented gal writing here and there? After all, it is your work and your platform, and you need to share it with the world.
WordPress websites are an excellent opportunity to reach out to large audiences, mostly because of the fact that it really showcases who you are, and inspires users to look for your work on many networks. We believe WordPress is a springboard for building a recognizable brand, and we will try to explain why later in this article.
Do you need a personal brand?
If you want to be known, appear professional, sell or find clients, personal branding will help you push boundaries and move ranks up. Personal branding is not only important to companies, but individuals looking for jobs, hiring, promotion, or endorsement.
We understand that it sounds like promoting a product instead of a human being, but that’s, to be completely honest with each other, the only way to success online.
Let us explain how a successful personal branding strategy should look like.
Look for yourself on Google
In order to estimate where you’re standing at the moment, go on Google or another search engine and check your current status.
The engines will audit your online presence, and they will provide a starting point for you to build a personal brand. Check what has been said or written in connection to you, and address issues that need to be resolved or responded to. Needless to say, maintain a professional attitude.
Create your website
Social media profiles ease the building of a personal brand significantly, but there is no guarantee to as how popular a social network will be, or for how long it will stay on the market. What you need instead is a personal platform for publishing content of all kinds, and not being afraid that somebody is about to steal your moment of fame.
WordPress will help you build the website in a matter of hours, assuming you’ve secured a domain name and a hosting service for it.
Not even to mention how customizable WordPress is: it will let you do literally everything to keep design consistent to the message and the brand, and reflect that you’re running a modern and innovative business. Innovative brands can’t go with stale websites, so choose a theme that can play an adequate role in your success, the same as the logo and all other elements. The headshot should be consistent in every case.
Create an email list
This is the key to your success, and the success of every website, so don’t neglect it.
Plan your content
The website is not only supposed to look nice but to have killer content as the heart of your marketing strategy. Users are supposed to love the website, which should satisfy multiple criteria at once:
- To be relevant to the niche
- To keep visitors engaged and entertained
- To be updated to satisfy existing customers
- To be attractive to prospective customers
- To show the best of your skills and capabilities
Include an ‘About’ page
This is the number one page every website needs to have because that’s where new users rush since the first moment to find information about you or your business.
A smart business strategy is to make the About page a front page, but you don’t necessarily have to do it. Keep it visible, and that will be enough.
Note that the purpose of the About page is informative like in The Core theme: it is supposed to introduce you to readers, tell them what you’re doing and where you’re doing it, mentioning awards you’ve won or providing work samples.
Include contact information
Even if contact information can be just a section on a page, we recommend you to choose a theme like The Core that devotes it an entire page. Thus, you can display the contact data in a clear and organized way. You can take a widget and put text in it, or use GC Message Bars for informational headers built in every page.
WordPress’s front page is actually a blog, but you still get to decide whether you want to keep that blog or not. You can replace the homepage blog with an actual page, that’s completely up to you. Creating a no-blog WordPress page is very easy, and you can create multiple pages at once.
As far as we are concerned, there are many benefits to keeping blogs on WordPress websites, such as facilitated updating, and adding/modifying content at any time.
Users like blogs and they will most probably visit the site often, which is invaluable for the strength of your personal brand, and its recognition.
Then, you can create and add all types of content, but take this opportunity with care, and resist the sudden urge of posting whatever comes to your mind (seriously, some website owners perceive it as easy as their Twitter profile, and they share almost everything that happens to them during the day).
The point of saying this is that you need to choose a topic, and add reader-friendly content related to that topic. Have in mind that you users like to read about it and that you’re giving them a reason to come back and to read something more.
Include your portfolio
Who told you that artists are the only ones who create portfolios on their websites? You can belong to literally every industry, and include a list of successful projects on the website for visitors to familiarize with your work.
The portfolio is the most relevant part for users, even when you’re not trying to sell a product or a service. Your work says more about who you are than an about page can say, so think of including a photo gallery, link list, or sidebar widget with images. You can even use a featured slider to include samples on the front page. Many WordPress themes encompass portfolio creation features, but in case yours doesn’t, you can always install a plugin for the task.
Add shareable content
Websites and blogs supposed to be effective marketing means can benefit a lot from sharing content. The more users share your posts, the bigger and more significant your online presence will be, so get ready to attract some serious attention. Some critics will tell you that sharing increases loading times, but there are many sharing plugins that cope with the issue (Floating Social Bar, for instance).
We hope that these WordPress techniques will lead to a solid foundation of your personal brand.