Whether to add a blog section to your business website or not is an ongoing debate. While some experts confirm blogs to be a positive addition to customer-oriented websites, others refuse the idea as being too demanding in terms of updating and maintenance.
The truth is that blogging is an effective marketing strategy which generates leads and improves customer engagement, which can easily be seen by comparing websites with regularly updated blogs, and such that don’t have them.
In this article, we will point out several reasons why your business website needs a blog. So, let’s start with an overview of blogging benefits.
1. Search engine optimization (SEO)
The reason why you’re considering getting a blog at the first place is that you want to generate more traffic for your website, and to become more visible on Google. Google is perfectly willing to rank your content, and will, therefore, appreciate you updating it regularly, and adding posts on daily basis. The more of it, you include, the better your rankings will become, and that’s exactly how more and more people get to know about you.
Pump your articles with keywords, and divide content into categories/topics that are relevant to your business. It can either be words, or entire sentences – whatever it takes to make your post more visible!
After a while, you won’t even have to think of keywords and common sentences – regular blogging about what you’re doing, selling, or informing customers about will generate those keywords automatically. Try to use the words frequently, and results will become visible.
Keywords, topics, and categories are Google’s (the same as other engines’) main means for locating websites and exposing them to the attention of wide audiences.
If you are still blowing hot and cold on the idea, let us tell you that a recent Hubspot study confirms that blogging businesses count on 55% more visitors to their websites!
Just for the record, the survey included 1531 small/mid-sized businesses, 795 with, and 736 without a blog. The results said also that blogging websites have 97% more inbound links, and entire 434% more indexed pages! Check our SEO strategy for your website.
2. Blogging is good for marketing
You know how difficult it is to impose yourself on the internet, and to use that online presence to generate more revenue. Customers want to know more than your basic activity so that they will be more convinced of the quality of your services. Blogs are therefore effective means to describe one’s performance in an eye-catchy way, one that is both handy and professional, and gives you room for as much detail as you want to include in order to boost sales.
3. Blogs are the modern newsletters
Yes – you’re already writing a newsletter, but how often do you do that? Wouldn’t it be more interesting and less demanding to run a blog with articles far more powerful and audience-reaching than newsletters? In technical terms, it will be the same process; with the difference that content will be available instantly, instead of emailing newsletters and asking users to subscribe in order to receive them. ALso, check how it is possible to combine the two!
Actually, blogs are already better than newsletters by the very fact that they enable readers to join the dialogue related to the content by commenting on it. Another critical benefit is that content will remain available when they decide to look for an old post, unlike newsletters you delete after issuing a new one. The lasting benefit of all blogs is that they are, in the core sense of the word, web pages, and you can index and optimize them the way you deem necessary.
4. Blogs connect you to your future consumers
The mere presence of a commenting section is enough to ensure that prospective consumers can get in touch with you. Allowing them to open a two-way discussion is a strong encouragement for them to ask questions and to continue following your work, or even to interact with other readers who share the same interest. Stay awake and respond to their comments: to you, it is a critical step towards gaining their trusts, while to them it is access to precious insight about you and your business.
5. Blogs can eliminate the need for customer support software
You can devote your blog to customer support, and include a ticket system for people to leave their messages, or create a special section where they can contact you and be responded via e-mails.
WordPress offers many great plugins for the purpose (Contact Form 7, Flamingo, etc.), allowing both the users to submit tickets, and the admin to respond, prioritize, and categorize those tickets. As an admin, you will also be capable of appointing agents and supervisors, to assign tickets to them, enable notifications, call, and chat.
6. Blogs can help you control and manage your online reputation
Maintaining your online reputation is not an easy task, and you have to stay on alert for any unplanned occurrence, critic, or unpleasant social media post.
Running a blog on your website helps you stay in direct control of the platform, and feed social networks like Facebook and Twitter with positive information.
7. You don’t need an expert: You are the one!
It won’t mean that you are the technical master of your website, but providing helpful information to your customers will be absolutely enough for them to consider you as the expert in your industry. How many better ways to win over a competitor are there?
Another thing that will lead customers to believe that you’re an expert is qualified and relevant content packed with well-written posts and unique information. As you know, quality sells itself, meaning that good content will drive traffic even without special marketing efforts, and that’s what Google cares about the most when ranking your pages.
8. Blogs optimize networking
When posting, feature important figures and admirable players from your industry. That will connect you to them, and it will help you build useful network opportunities.
Some people will be so impressed by your content that they will come uninvited, reaching to you to congratulate, or to offer a partnership in the best of all cases. People from the same industry use blogs to follow each other, which emphasizes even more to the point of being out there, and being visible.
9. Results last forever
A good post takes no more than an hour, but it will probably never stop converting itself into impressions.
Few years later, you might find yourself receiving thousands of incoming links from different websites/social profiles recommending and referencing your work.
Needless to say, blogs are shortcuts to success for small companies looking to leave a stamp in their industry, and to surpass serious and reputable competitors. With a few effective strategies, you can lead your blog to the next level and improve your business.
Blogs are easy, which makes any other attribute less relevant: small work produces large gains, something like a short post during breakfast which drives traffic while you’re sleeping.
WordPress blogs make you look more professional, especially if you’re one of those creative website runners who like sharing business ideas with large audiences. In fact, coming up with such ideas that can be used and admired is the most difficult part of your work, but it shouldn’t concern you with an equally creative team to take over. What you need to focus on is saving those ideas, and noting down everything interesting that comes to your mind.
Don’t forget to choose a reliable hosting service, ideally, one that allows you to manage your content in an advanced way, and to update it regularly.