All internet users around the world know about WordPress and its leading role in the CMS world. In fact, the platform is so popular that it is currently running a quarter of all websites available on the net. It was impressive for us to observe how a simple blogging platform became a monetizable digital giant, where prominent and innovative businesses perform all of their vital online operations.
It is very easy to like WordPress – the platform is simple and intuitive, but earning with it will actually require strong community connections, extensive research, insights, and resources. Nowadays, it is of vital importance to follow social media and get acquainted with main WordPress providers known as social influencers.
Regardless of what you think, not each of the millions of WordPress users is a profitable connection. You need to follow exclusively outstanding individuals that genuinely contributed to WordPress becoming what it is today, as all readers, users, and search engines love what they are doing. Most of all, you need to track such that are operating in your industry, or providing products/services similar to yours.
To make things easier for you, we’ve selected some of the top WordPress influencers engaged in key WordPress updates to keep track of:
Matt Mullenweg is the founder, CEO, and main developer of Automattic, the company without which WordPress would probably never have happened.
The owner of four companies, among others WP Engine and Smart Bear.
The co-founder of the popular WP Curve. Also, he used his content marketing experience to write amazing Amazin business books. You may have heard of him as an international online retail speaker.
Currently working for Receiptful, was another founder of WooThemes.
He is a 10up senior front-end engineer.
He is known as Automattic’s WooCommerce ninja.
Mcllwain is currently running the GoDaddy community, while he is also involved in organizing many WordPress meetups such as WebSpace and WordCampo in Toronto.
He is one of the most popular developers and managers of WooCommerce websites.
The founder of StudioPress, which is nowadays a partner of Rainmaker Digital.
He is the chief editor at Post Status.
Bridget Willard is heading the marketing management sector at WordImpress.
He is Human Made’s chief WordPress coder.
Cook is often praised for his creative and innovative work. He currently holds the front-end developer position at WebDevStudios.
Eric Mann works at 10up, where he leads web engineering.
He is employed by GoDaddy, where he works as a senior WP product engineer.
Pandjarov is the leading WP SEO specialist at SiteGround.
He does an amazing job developing WordPress support plugins for freelancers.
He is the main organizer of the annual WP summit and an experienced WordPress website developer.
Atchison is also a developer, but he also provides consulting services.
He co-organizes and chairs WordCamp Europe and WordCamp Paris.
Pollock have founded CalderaWP, where he is currently developing WordPress websites.
She established WP Valet and is currently the operative director of the company.
Peshev is the main WP architect and CEO of WPDevriX.
Butcher is a member of the InMotion Hosting team in charge of WordPress related operations.
He created many popular WordPress plugins and is still providing unique content for Simple Calendar and WP Simple Pay.
She is Mode Effect’s partner in charge of numerous web development and WordPress UX projects.
He is a key contributor for WordPress engineering at Human Made, known by the fact that he co-developed WP Rest API.
What influencers are trying to achieve with such outreach is to build lasting relationships with other niche professionals, and make use of their influence to direct more traffic towards their websites.
One of the smartest moves to boost e-store traffic is to connect with top niche influencers. The technique takes time and careful planning, but it is absolutely worthy of consideration.
Here is how you can connect with the WordPress influencers from your industry:
- Research who they are and what they do, and list the ones you believe must be targeted.
- Make sure you’re following their activities on social media (Twitter in particular).
- Subscribe for their blogs if available.
- Study what they are writing about, and follow the updates they post on social media. This way, you will understand which type of content is most attractive to them.
- Make yourself visible by responding to their Facebook updates, and comment on related posts. This is the only way they will notice you.
- Add some round-up posts on your personal blog, as for instance ‘The top post of the week’, referring to an influencers’ post you liked or thought is interesting. Tweet them, so that they won’t miss it.
- Use the connection with them to ask questions and advice, and use the information to write interview posts. Make sure they know what your idea was.
Just as in private life, building relationships in the online business environment takes time and devotion. You need to stay consistent in your intention to connect with influencers and use even the most basic endorsement or recommendation from their side to attract visitors to your online store.