Search Engine Optimization (SEO) is an essential part of online marketing. You can’t expect your blog or website to get good visibility and position in search engine results if you don’t optimize it accurately for popular search engines like Google, Yahoo, Bing, etc.
In this article, we have compiled a list of few popular SEO WP plugins and tools that can increase your website traffic, visibility, conversion rate and return on investment to a great extent.
1. WordPress SEO By Yoast
WordPress SEO by Yoast is a popular WP SEO plugin that has been used by millions of WordPress users across the globe. The plugin was launched in 2007, and since then it has gone under the upgrade countless time.
At the time we are writing this post, the plugin has more than 5 million activations.
WordPress SEO by Yoast is all-in-one SEO tool, after all, it offers an extensive solution for various on-page SEO requirements. It lets you add the meta tag, title, and keyword for every individual post on your site.
Not just this but you can also set canonical URLs for your site and avoid duplicity of the content. If you don’t know lets us tell you that in the absence of an accurate canonical tag, your website may get penalized by Google for the duplicity of the content.
Additionally, the plugin lets you write custom titles for your home page, product categories, archives, and other pages. Even if you need to add sitemaps, twitter cards, and open graph metadata, you can do that quite quickly with SEO plugin.
WordPress SEO by Yoast comes in both free & premium version. Premium version offers some advanced features such as Video SEO, News SEO, WooCommerce extension, etc.
2. Google Keyword Planner
Google Keyword Planner is a free tool from Google. It would not be wrong to say; it looks like an advanced version of The AdWords Traffic Estimator tool and Google Keyword tool.
You can’t find a better tool than this to get a proper insight of Google searches. The tool lets you know which specific topics have more searches on Google along with estimated search volume, competition and suggested bid.
For example, if you search keyword ‘New York city’ in this tool, it will show you complete search volume for this keyword along with various other popular searches about New York City
With this tool, you not only get traffic searches but get new keyword ideas as well. The primary aim of this tool is to help advertisers pick the right keywords for their advertising campaign.
From SEO point of view, the tool can help you get high ranking keywords for your site.
Want to see which keywords are working for your competitors? If yes! SEMrush is what you need.
It is quite a useful tool to look for high profitable keywords of your competitors. The tool has been used by numerous bloggers and web owners across the globe to optimize their sites and create useful content for their audiences.
It is paid tool that helps you accumulate insights and analytics from your competitors. You can analyze your competitor’s Ad strategies, keywords, and Ad copies. You can also know which websites can give your site better backlinks.
Moreover, SEMrush guides you on organic keywords which are ranking high in search engine results.
If you need to localize your Ad campaign, you will find this tool quite helpful.
4. Rel NoFollow Checkbox
Rel NoFollow Checkbox is another free SEO plugin for WordPress sites that lets you add a ‘nofollow’ attribute to the external link on your website. The plugin adds a small checkbox in the insert/edit link in the post editor.
Whenever you add an external link to your site, you will see a checkbox in the insert/edit link window. Just, you need to check this box if you don’t want to give credibility to external link on your site. It is as simple as that.
See the following screenshot.
5. Broken Link Checker
Many web owners don’t know, but broken links can do some severe damage to their websites. They are not only harmful from the user experience point of view, but they hurt your Google ranking as well.
If your website is suffering from broken link issue, don’t feel disappointed. Broken Link Checker plugin can help you in that. This free WordPress plugin lets you find broken links on your WP site.
It is capable of monitoring broken links in pages, posts, and comments. You can easily find links which are missing or do not work.
The best part of this SEO tool is you get an automatic notification on broken links on your site straight on your WordPress dashboard or email id.
Apart from this, the plugin is highly configurable and stops search engines from caching broken links. If you want to find broken links manually, you can do that as well. You can use different filters to find broken links such as by Anchor text, URL, etc.
Broken links can be edited straight from the plugin page which means you need not to go to each page manually to fix broken links.
In case you have a broken permalink issue in WordPress, 000webhost.com has presented a complete guide to fixing it.
6. Open Site Explorer
Open Site Explorer is one of the most popular backlinks checking tools on the market. It is developed by Moz that helps you check backlinks and other data for any domain name across the globe.
The tool gives you information on what anchor texts and backlinks a particular domain name have.
Open Site Explorer tool lets you find the best link building opportunity from your competitors. The tool comes with both free and premium version. The free version offers limited daily searches. If you want to unlock the full features of this tool, you will have to buy the Moz Pro Subscription that gets you some other tools as well.
These are few well-known SEO plugins and tools used by millions of web owners. However, you need not use all of them as every tool works differently. We suggest you choose the one that best matches your SEO requirements.